Management & Leadership

Business Development Course

5 Days (18 Hours)
In-person / Online
TBA

Course Overview

Learn to create long-term value for organizations through customers, markets, and relationships. Covers market scanning, analysis, and growth strategy development.

Who Should Attend?

Business development managers, sales professionals, entrepreneurs, and growth strategists.

Learning Objectives

  • Understand business development frameworks
  • Learn to identify market opportunities
  • Master client acquisition and relationship management
  • Develop skills in negotiation and partnership building
  • Create sustainable growth strategies

Curriculum & Syllabus

  • BD vs. Sales & Marketing: Roles and overlaps
  • The business development lifecycle and pipeline
  • Value proposition design and strategic fit

  • Market sizing (TAM, SAM, SOM) calculation
  • Competitor intelligence gathering and benchmark analysis
  • Scanning macro-environmental trends for emerging opportunities

  • B2B prospecting and lead generation techniques
  • Key Account Management (KAM) strategies
  • Crafting high-converting business proposals and pitches

  • Principled negotiation techniques (BATNA, ZOPA)
  • Structuring strategic alliances and Memorandums of Understanding (MOUs)
  • Channel partnership models and JV structuring

  • Diversification and new geographic market entry
  • Monetization strategies and business model innovation
  • Customer Lifetime Value (LTV) and CAC optimization
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Track Management & Leadership
Instructor TBA
Start Date TBD
Duration 5 Days (18 Hours)
Delivery Mode In-person / Online
Certification Business Development Certificate of Completion