Marketing & Sales

Digital Marketing

7 Days (24 Hours)
In-person / Online
TBA

Course Overview

Covers fundamental concepts, strategies, and applications of digital marketing. Learn digital consumer behavior, content marketing, social media management, SEO, and analytics.

Who Should Attend?

Marketers, business owners, entrepreneurs, and professionals interested in digital marketing.

Learning Objectives

  • Master digital marketing fundamentals
  • Learn digital consumer behavior
  • Develop content marketing and social media strategies
  • Understand SEO and search engine marketing
  • Build analytics and performance measurement skills

Curriculum & Syllabus

  • Digital marketing landscape and trends
  • Integrated digital marketing strategy
  • Digital marketing channels (SEO, SEM, social, email, content)
  • Customer journey and digital touchpoints
  • Legal and ethical issues in digital marketing

  • Online consumer decision-making process
  • Personas and user journey mapping
  • Behavioral analytics and tracking
  • Influence of social media and user-generated content
  • Privacy and trust in digital interactions

  • Content strategy and creation (blogs, videos, infographics)
  • Content distribution and promotion
  • Social media platforms (Facebook, Instagram, LinkedIn, TikTok)
  • Community management and engagement
  • Influencer marketing and brand advocacy

  • Search engine optimization (on-page, off-page, technical)
  • Keyword research and competitive analysis
  • Pay-per-click (PPC) advertising (Google Ads)
  • Display advertising and retargeting
  • Landing page optimization and conversion rate optimization

  • Setting up analytics tools (Google Analytics, etc.)
  • Key metrics and KPIs for digital marketing
  • Attribution modeling and ROI analysis
  • A/B testing and experimentation
  • Reporting and data-driven decision making
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Track Marketing & Sales
Instructor TBA
Start Date TBD
Duration 7 Days (24 Hours)
Delivery Mode In-person / Online
Certification Digital Marketing Certificate of Completion